Grand Prize Winner
Alex Boyé was raised by his Nigerian mother in London and now resides in Park City, Utah – but his music remains true to his African roots. He effortlessly combines a contemporary pop sensibility with an African rhythmic style; resulting in one of the most unique performers in the history of the Hard Rock Rising competition. His live shows feature a high-energy live band comprised of some seriously accomplished players. Alex’s use of a live band rather than relying on the backing tracks that are so prevalent in current pop music brings a level of power to his performances that is incredibly compelling. Alex’s creative and innovative music videos have garnered millions of fans online and have been featured on Good Morning America, Jimmy Kimmel Live and many more widely-viewed outlets. With his undeniable charisma, fresh approach to pop music and dynamic live show, Alex Boyé is poised to become a force in the industry. Hard Rock is proud to name him Hard Rock Rising 2017 Artist of the Year.